Judging by the chatter and animated discussions, one might assume the phrases, “sweet, fruity taste,” “cut grass notes,” and “a strong peppery finish” come from a group of friends enjoying a relaxed wine tasting. It doesn’t. Among the rolling hills sculpted with graceful vineyards of Napa and Sonoma, one is likely to see more and more olive trees dotting the California landscape. After all, the climate is right and judging from the American market, so is the timing. After gourmet coffee and tea, olive oil is the most purchased specialty foods category. And that trend toward quality domestic artisan-made olive oils is only increasing, witnessed in the growing popularity of olive oil tastings and visits to the olive farms in California.
It’s not as if olives are new to the region: Franciscan missionaries from Spain planted the first groves here in the mid-1700s, but only recently has the industry taken off and begun to garner impressive recognition, both at home and abroad. Both Apollo and Stella Cadente were recently named among the top 10 oil producers in the world by Der Feinschmecker magazine in Germany. Taste the small-batch, artisan oils next to what one finds in a local grocery store, and it’s easy to see why California oils are bringing home awards.
“California produces about .6 percent of what’s consumed in the U.S.,” begins Paul Vossen, a founding member of the California Olive Oil Council and a highly regarded olive expert at University of California Davis. “But anybody buying those .6 percent are buying excellent oils, vastly better than the cheap imported olive oils in the supermarket. The California oils primary characteristic is that they taste fresh. The cheap bulk oils from the supermarket do not.”
This quality stems from a variety of details, from the Mediterranean climate of California, to harvesting by hand from bigger trees planted farther apart than most large-scale olive groves, as well as the fresh factor. While we don’t usually think of olives as such, they produce a real fruit juice, taken from fresh fruits, unlike many other vegetable oils that are ground and extracted from seeds or nuts using solvents. Many of the better California brands are pesticide-free, organic, and often estate bottled for freshness.
While Spanish olive varieties are mellower in character, oils made from Italian olives offer a more peppery taste. The olives are typically picked November through January as they mature from green to red and then finally, black. Harvest young, and you get oil with strong, peppery notes. Wait until more are black on the tree, and the late harvest olives possess a more complex, mature flavor. Ripe olives usually lean towards a buttery taste, reminiscent of nuts. Importantly, unlike wines, the color of fine olive oil is not indicative of quality, which is why most experts prefer to taste it in dark glasses that conceal the coloring.
And that taste is different from most store-bought brands. It is fresh, immediately distinctive, and in many cases, more bitter. However, the term “bitter” is not a negative. Like dark tea or chocolate, a bitter taste is usually a positive description, as is “pungent.” Incidentally, that bitter taste is also what makes olive oil good for you.
Determining one’s preferences in olive oils is similar to determining one’s tastes in wine. Vossen says, “Go out and try a bunch of them, and figure it out. The only way the consumer will know is to develop a familiarity with olive oil, and then a few years from now you will know.” 
Premium California Brands
AlphaWOLF A small-batch producer in Napa, AlphaWOLF’s unfiltered EVOO is fruity and peppery, made primarily of Frantoio varietals, and the olives are harvested by hand and pressed within 24 hours to ensure quality.
Apollo Cutting edge technology and a commitment to organic principles earned Apollo a notice as one of the top 10 olive oil producers in the world. Apollo’s Sierra Organic, a 70 percent mission variety, has a bold taste and goes well with hearty dishes like soups and meats. www.apollooliveoil.com
Bariani Run by an Italian family of the same name that relocated to Northern California, Bariani EVOO is a cloudy, unfiltered oil made with traditional methods. They also make an excellent aged balsamic vinegar from Trebbiano grapes. www.barianioliveoil.com
McEvoy San Francisco philanthropist Nan McEvoy pioneered the modern California olive oil industry. Crafted in the Tuscan style, all their oils are unfiltered and classified organic. Their traditional blend has a medium body with a delicate aftertaste and delicious bitterness. www.mcevoyranch.com
Olinda Ridge A small batch producer in Happy Valley, Olinda Ridge’s Olio Organico is a mission/manzanillo blend and is USDA certified organic with fruity tones and a peppery finish. It won Gold Medal at the 2006 L.A. County Fair. www.olindaridge.com
Pasolivo Named one of the 10 best oils in the world in 2007, Pasolivo’s olives are estate grown and picked by hand. Their EVOO blends several Italian varietals and has a grassy nose with a spicy taste. Their fun flavored oils—Meyer Lemon, Lime, Tangerine, and Orange—make excellent citrus vinaigrettes or flavorful additions to brownies. www.pasolivo.com
Stella Cadente Winning more awards that just about any California oil, Stella Cadente’s stone-crushed signature L’Autunno EVOO is renowned. Their new crushed basil olive oil is a treat, as are their delightful citrus oils such as the tangy blood orange and fruity Persian lime. www.stellacadente.com |