Best Amenity Kits in Business Class (2025)

Amenity kits in business class have evolved into curated luxury experiences, reflecting not just brand partnerships but also airline identity, passenger wellness, and sustainability. In 2025, these kits are no longer just about toothbrushes and socks—they're about delivering a refined, memorable inflight experience. The global competition among leading airlines has intensified, with amenity kits becoming a key differentiator.

This shift is driven by a few factual trends:

1. Passenger Expectations: According to a 2024 IATA survey, 74% of frequent flyers view the amenity kit as a contributing factor to brand loyalty.

2. Luxury Brand Partnerships: Collaborations with skincare giants like La Prairie, Rituals, and Bamford show the increasing emphasis on high-end wellness in-flight.

3. Sustainability: Airlines are embracing sustainable fabrics, refillable packaging, and reduced plastic content in amenity kits.

In this fact-based guide, we’ll examine the top business class amenity kits in 2025, highlighting their contents, brands, design innovation, usability, and eco-conscious initiatives. Only data-driven comparisons and verifiable product features are covered—no vague superlatives or general claims.

Whether you’re a frequent flyer, a travel reviewer, or just an aviation enthusiast, this list will offer insight into what truly makes these kits the best in the skies today.

Qatar Airways x Diptyque 

Qatar Airways has once again taken the top spot in 2025 for its Diptyque-branded amenity kit available in Qsuite Business Class. This partnership blends Middle Eastern luxury with French fragrance sophistication.

Kit Highlights:

• Brand: Diptyque Paris – a luxury perfumery house founded in 1961.

• Packaging: Reusable pouch made with vegan leather and canvas, available in four rotating color options.

• Contents:

  • Diptyque face cream, body lotion, lip balm (10ml each).

  • Eau de toilette mini spray (10ml, Eau Rose or Tam Dao).

  • Bamboo comb, eyeshade, earplugs, socks, dental kit.

• Sustainability: All paper components are FSC-certified. Plastic wrap for socks and eye mask eliminated in late 2024.

• Passenger Reviews: Consistently rated 4.9/5 on FlyerTalk and Skytrax for scent quality and brand prestige.

The 2025 version includes updated fragrances and stronger sustainability focus. Notably, Qatar Airways is the only airline in the Middle East to offer high-end fragrance samples in all long-haul business class flights. QR’s investment in luxury detail is reflected in amenity kit costs, estimated at $30 per unit, one of the highest in the industry.

Emirates x Bulgari 

Emirates continues its longstanding collaboration with Bulgari, offering amenity kits that blend Italian design elegance with functional luxury. The 2025 iteration features updated skincare and an exclusive fragrance.

Kit Highlights:

• Brand: Bulgari – founded in 1884, recognized globally for luxury goods.

• Packaging: Faux leather pouch with embossed Bulgari branding. Separate designs for men (grey/black tones) and women (gold/pink tones).

• Contents:

  • Bulgari Le Gemme face emulsion and hand cream (15ml).

  • Bulgari OMNIA or Man in Black fragrance (5ml).

  • Hairbrush, dental kit, razor, mirror (female kit only), eye mask, socks.

• Unique Features:

  • Kits refreshed quarterly with new color combinations.

  • QR code inside pouch links to skincare guide and Bulgari store locator.

• Passenger Satisfaction: Rated 4.8/5 on Business Traveller and Emirates App feedback.

A 2025 addition includes a hydrating face mist by Bulgari and improved resealable zip bags. Emirates also introduced a pilot program to refill and reuse the skincare tubes for ultra-frequent flyers. The kits are available on flights over 4 hours and are known to retail up to $40 on secondary markets due to their brand cachet.

Singapore Airlines x Penhaligon’s

Singapore Airlines’ latest business class kit, launched in Q1 2025, is in partnership with Penhaligon’s, the iconic British perfumer.

Kit Highlights:

• Brand: Penhaligon’s – Est. 1870, known for niche perfumes and grooming.

• Packaging: Waxed canvas pouches in navy and forest green, lined with recycled silk.

• Contents:

  • Penhaligon’s Quercus or Luna hand lotion and lip balm.

  • Fragrance mini (5ml), deodorant stick (10ml).

  • Eye mask, socks, bamboo toothbrush, toothpaste.

• Sustainability: The pouch is 100% biodegradable. Skincare tubes are compostable bioplastics.

• Feedback:

  • The airline received a Passenger Choice Award in 2024 for “Best Wellness Amenities.”

  • Travel + Leisure readers noted the “elevated aromatherapy experience.”

The Penhaligon’s range not only adds an aromatic touch but is also alcohol-free and vegan-certified, aligning with passenger health preferences. The subtle shift to aromatherapy-focused kits also reflects SIA’s overall wellness-forward inflight branding. Each kit has an embedded NFC chip that, when scanned, opens an audio story of the scent’s origin—a world first in 2025.

ANA x Neal’s Yard Remedies 

Japan’s All Nippon Airways (ANA) partners with British organic brand Neal’s Yard Remedies, focusing on wellness and clean beauty.

Kit Highlights:

• Brand: Neal’s Yard Remedies – UK-based skincare company known for organic formulas.

• Packaging: Bento-inspired box pouch with a reusable bamboo clasp.

• Contents:

  • Organic facial mist, shea lip balm, and white tea hand cream.

  • Cotton eye mask infused with lavender, bamboo socks, earplugs.

  • ANA branded dental kit and foldable hairbrush.

• Unique Elements:

  • All ingredients are COSMOS certified organic.

  • Scent: natural floral and citrus blend—fragrance-free options also available.

• Eco Push: ANA has eliminated plastic wrap and switched entirely to soy-based inks for kit labels.

Passenger surveys indicate 90% user satisfaction, with special praise for the aromatherapeutic eye mask. Neal’s Yard products are pH balanced and made without parabens, sulfates, or silicones—catering to passengers with skin sensitivities. ANA’s investment in thoughtful, clean ingredients underscores its reputation as a passenger-centric airline.

The 2025 upgrade includes an anti-fatigue cooling eye gel and expanded foot lotion trial size. Overall, ANA's approach is functional yet elegant—ideal for wellness-focused travelers.

Turkish Airlines x Lanvin

Turkish Airlines made waves in 2025 by launching its new Lanvin-branded business class amenity kits, signaling a continued commitment to luxury and high-fashion appeal in the skies.

Kit Highlights:

• Brand: Lanvin – one of France’s oldest and most prestigious fashion houses, known for its timeless elegance and refined aesthetic.

• Packaging: Stylish folio, vacay, and leisure-style pouches made from sustainable materials, featuring subtle Lanvin branding and a premium finish.

• Contents:

  • Lanvin Parfums (5ml) featuring signature scents like Éclat de Fleurs or Lanvin L’Homme.

  • Hydrating hand cream, facial moisturizer, and lip balm (formulated with eco-conscious, cruelty-free ingredients).

  • Travel-size comb, plush eye mask, soft bamboo socks, and a complete dental kit.

• Color Options: Soft beige, navy, and metallic grey, with gender-specific variations in pouch style and scent.

Added Features:

• Eco-certified packaging and reusable pouch design suitable for post-flight use.

• Moisture-lock lining to ensure product freshness during long-haul flights.

Turkish Airlines’ collaboration with Lanvin isn’t just about luxury branding—it reflects a shift toward sustainable, dermatologist-approved skincare and elegant design. The reusable pouches double as stylish travel clutches, while the inclusion of signature Lanvin fragrances adds a refined sensory element to the in-flight experience.

This 2025 Lanvin kit marks a major upgrade from the previous 2023 collaboration with Molton Brown and fully replaces the earlier Versace kits across all long-haul business class routes. The estimated retail value per kit ranges from $38 to $42, depending on route and gender variant, positioning it among the most premium amenity kits in the sky.

Conclusion: Amenity Kits as Experience Drivers in 2025

Amenity kits in 2025 are no longer simple extras—they are curated brand experiences, reflecting the growing demand for wellness, design, and exclusivity in premium travel.

Here are some factual conclusions:

• Brand Partnerships Drive Perception: Airlines like Emirates and Qatar invest heavily in name-brand kits, which directly influence Net Promoter Scores (NPS), as per data from Skytrax and Cirium.

• Eco-Innovation Is Mainstream: All five kits featured here use recycled or biodegradable materials—a sharp increase from just 38% of major carriers in 2021.

• Passenger Preference Trends:

  • 81% of business class travelers prefer kits with fragrance.

  • 66% value skincare brand reputation over functional content (IATA Inflight Preferences Study, 2024).

  • 53% reuse the kits post-flight, indicating design longevity matters.

What defines the best business class amenity kits in 2025 is a blend of luxury, functionality, and sustainability. Whether it’s Qatar’s Diptyque elegance, Singapore’s Penhaligon’s aromatherapy, or Turkish Airlines’ Versace allure, these kits are tailored to enhance traveler wellness and carry a piece of the inflight experience beyond the aircraft.

For discerning flyers and reviewers, amenity kits are now a benchmark of inflight quality. As airlines continue innovating and competing for premium market share, expect more surprises and elevated experiences—one amenity pouch at a time.