Best First Class Amenity Kits Ranked

Introduction: The Competitive World of Amenity Kits 

In the world of premium aviation, first class isn't just about flatbeds and fine dining—it’s a curated luxury experience from boarding gate to destination. One of the most anticipated elements of any first-class cabin is the amenity kit—a small but powerful representation of an airline’s brand and service ethos.

What was once a simple pouch of travel-size toothpaste and a sleeping mask has evolved into a multi-brand collaboration packed with high-end skincare, designer accessories, and collectible value. In 2025, as luxury travel rebounds and expectations soar, amenity kits are now tailored experiences on their own—carefully designed to pamper, impress, and even convert passengers into brand loyalists.

This ranking isn’t based on assumptions or aesthetics alone. It’s backed by comparisons of actual kit contents, usability, luxury partnerships, packaging quality, passenger feedback, and exclusivity. We’ve scoured the sky and grounded facts to bring you the definitive list of the best first class amenity kits in 2025, starting with the most extravagant and functional kits flying today.

Whether you collect airline memorabilia, travel frequently in premium cabins, or are planning your first ultra-luxury flight, this guide offers you tangible comparisons and real value breakdowns of the top contenders.

Let’s unpack the world’s most coveted first class amenity kits—literally and figuratively.

1. Emirates First Class – Bvlgari x Emirates Kit  

Why It’s Ranked #1: High-end brand, full-sized perfume, and elegant packaging

Emirates continues to lead the luxury sky race with its exclusive collaboration with Bvlgari, offering a first class amenity kit that redefines in-flight opulence. The 2025 edition includes a full-sized Bvlgari Le Gemme fragrance, a rare move in an industry that typically offers miniature versions.

Contents:

• Full-size Bvlgari Le Gemme or Bvlgari Pour Homme EDP (for men)

• Rich Bvlgari face emulsion, aftershave balm, body lotion

• Gold-tone facial mirror (for women)

• Comfort essentials: dental kit, hairbrush, tissues, deodorant, shaving kit

• Sleep pack with plush eye mask and slippers

What sets this kit apart is not just the Bvlgari branding, but the sheer volume and presentation. The leather-look cases come in a range of colors based on gender and flight route, making them collectible. Emirates refreshes its kit designs every few months, increasing demand and exclusivity.

Packaging & Sustainability:
Unlike some competitors, Emirates uses recyclable vegan leather pouches with magnetic clasps. They feel more like designer clutches than airline freebies.

User Experience:
Travelers often reuse the case for cosmetics or cables. Bvlgari scents are long-lasting, and the inclusion of separate lotions makes the kit usable beyond the flight.

Verdict:
A clear winner in 2025 due to brand power, functionality, and consistent upgrades.

2. Qatar Airways – Diptyque First Class Amenity Kit 

Why It’s Ranked #2: Niche French luxury and elegant packaging

Qatar Airways partners with Diptyque, the iconic French fragrance house, offering a unique sensory experience that begins before takeoff. In 2025, the amenity kit includes a full suite of Diptyque skincare and scent items, some of which are exclusive to Qatar Airways.

Contents:

• Diptyque Eau Rose or Tam Dao perfume (miniature)

• Rich facial cream, hand balm, and lip balm

• Padded eye mask and slippers

• Dental kit, shaving kit, deodorant, earplugs

• Glass bottle hand sanitiser with branded label

Diptyque products are known for their subtle luxury and botanical ingredients. The lip balm and hand cream are travel standouts, especially in dry cabin air.

Packaging:
The pouches are designed by BRIC’s of Italy, renowned for luxury luggage. These hard-case pouches mimic vintage travel trunks and are both reusable and durable.

User Feedback:
Passengers love the subtle fragrance profile—less overpowering than traditional colognes—and often keep the pouch for years. Qatar also offers custom kit variants for men and women.

Why It’s Not #1:
While luxurious, the lack of full-sized items and slightly less variety in contents put it just below Emirates. However, it’s still one of the most refined and elegant offerings.

Verdict:
Perfectly balanced between minimalism and indulgence. A kit that doubles as a luxury skincare set.

3. Singapore Airlines – Lalique First Class Kit 

Why It’s Ranked #3: Exclusive French luxury and inflight spa feel

Singapore Airlines continues its long-standing partnership with Lalique, a brand synonymous with French glassware and perfumery. In 2025, the airline introduced an updated amenity kit containing limited-edition Lalique Encre Noire fragrance and skin-soothing elements tailored for long-haul flights.

Contents:

• Lalique Encre Noire fragrance (men) or Reve d’Infini (women)

• Lalique lip balm and facial mist

• Eye mask made with silk blend

• Socks, comb, dental kit, earplugs

• Reusable zip pouch with branded lining

Singapore Airlines is known for restraint in branding, but this kit is subtle luxury at its best. Unlike some airlines, Singapore offers a separate turn-down service kit, including a Lalique-scented hot towel and face spritz, which enhances the inflight wellness experience.

Packaging:
Elegant yet understated, the pouch is made from eco-friendly faux suede with embossed Lalique branding. Reusability is high, especially for toiletries.

Passenger Insights:
Many flyers prefer the hydrating facial mist, noting it’s far more useful in flight than typical colognes. Singapore also provides an exclusive Lalique candle in their First Class lounges, adding continuity to the luxury.

Why It’s Not #1 or #2:
The lack of variation in kit design and fewer accessories compared to Emirates keeps it from topping the list. Still, the focus on holistic in-flight wellness is unmatched.

Verdict:
Ideal for travelers seeking understated sophistication and spa-like comfort in the skies.

4. ANA – Globe-Trotter Amenity Kit  

Why It’s Ranked #4: Heritage luggage design meets Japanese minimalism

ANA (All Nippon Airways) teams up with Globe-Trotter, the historic British luggage company, to create one of the most design-forward amenity kits in aviation today. These hard-case kits are miniature versions of Globe-Trotter’s luggage, making them instant collectibles.

Contents:

• The Ginza Skincare lineup: cleansing oil, facial mist, and moisturizer

• ANA-branded socks, eye mask, and dental kit

• Wooden comb, deodorant sheets, hand towel

• Foldable travel pouch inside the kit for storage

While not as flashy as Bvlgari or Diptyque, The Ginza (a Shiseido brand) offers premium skincare tailored to sensitive skin and cabin dryness. The formula is fragrance-free and suitable for both genders.

Packaging and Uniqueness:
Each hard-shell case is embossed with both ANA and Globe-Trotter logos. New seasonal colors make these kits coveted by collectors. Some passengers even sell them online for over $100.

Passenger Appeal:
The case’s hard structure protects contents better than soft pouches. The skincare quality is excellent, especially for Asian and European passengers preferring non-scented or low-fragrance products.

Why It Ranks Lower:
It lacks luxurious perfumes or extra pampering items like face masks or candles. However, practicality and reusability make it extremely useful post-flight.

Verdict:
A must-have for aviation memorabilia collectors. Smart, minimalist luxury with premium Japanese skincare.

5. Etihad Airways – Acqua di Parma Kit  

Why It’s Ranked #5: Italian elegance with versatile post-flight use

Etihad’s first class kit, created in partnership with Acqua di Parma, delivers classic Italian refinement. With a scent profile leaning toward citrus and woodsy notes, it’s a refreshing mid-air pick-me-up.

Contents:

• Acqua di Parma Colonia or Magnolia Nobile perfume (miniature)

• Hand cream, lip balm, eye mask

• Etihad-branded socks and dental kit

• Compact brush and hand sanitizer

The scent is universally appealing, and the skincare items are non-greasy, lightweight, and ideal for reapplication during long-haul flights.

Packaging:
Soft fabric pouch with magnetic flap, featuring stitched Acqua di Parma logo. The design has evolved into gender-neutral navy and grey tones.

Passenger Experience:
The perfume spray is a standout, offering a burst of luxury during or after the flight. The lotion is effective without overpowering scent, unlike many French brands.

Why It’s Not Higher:
While Acqua di Parma is a solid luxury name, the lack of variety and fewer contents per kit drop it a few points in this list.

Verdict:
Reliable, classy, and functional. The perfect blend of style and skincare—especially for perfume lovers.

Conclusion: Why Amenity Kits Still Matter 

In an era where airline seats are becoming suites, and onboard showers are becoming the norm, first class amenity kits remain a deeply personal touchpoint—a token of hospitality that transcends service charts. The best amenity kits in 2025 aren’t just about the most expensive cologne or the flashiest pouch; they’re about intentionality, brand alignment, and passenger experience.

What distinguishes the top-ranked kits is the thoughtful curation of products and their lasting usability beyond the flight. Whether it’s Emirates offering a full-sized Bvlgari bottle, ANA providing high-grade unscented skincare in collectible luggage, or Qatar presenting elegant Diptyque minis in Italian-designed pouches—each airline communicates its unique brand DNA through these kits.

It’s also a branding battleground. These kits are often photographed, reviewed, and shared across social media platforms by travel influencers and aviation aficionados. For airlines, that visibility reinforces luxury credentials far beyond the aircraft cabin.

Passengers today aren’t just looking for pampering; they want products they’ll actually use, skincare that performs in dry cabin air, and bags they can repurpose post-flight. Amenity kits that achieve this become part of the travel story, not just a pre-sleep formality.

As sustainability takes root in aviation, amenity kits will continue to evolve—recyclable materials, refillable containers, and biodegradable packaging are already entering the scene. However, the essence of what makes a first-class amenity kit great remains unchanged: luxury, utility, and memorability.

In 2025, these ranked amenity kits define the gold standard in premium air travel. They offer more than just moisturizers and masks—they deliver an experience to remember.